Logos are a very important part of any business. They represent what an organization has to offer. Over the years, many companies have redesigned their logos to keep up to date with the times. I would like to argue that logo redesigns are bad for business. The more a logo gets redesigned, the more they lose their recognition and their meaning of business. For example, the logo for Firefox currently looks a lot less like a fox surrounding a globe. Redesigning a logo is also a risky move financially and socially. One bad design could cause many costumers to riot. Not too long ago, Amazon received a huge backlash when their new app design resembled too much to an infamous person in history. It was so bad that they were forced to tweak the logo a bit.
